BAB Spring Conference: The Future of Digital Media & Social Landscape

Event date: Wednesday April 25th 2012

We shall be holding the 2012 BritishAmerican Business Spring Conference this year on "The Future of Digital Media & Social Landscape" at Bloomberg in central London on 25 April.

Our conference objective is to review how digital and social media has changed consumer behaviour to date and to look forward to what may be the future trends and the significance of these for businesses, both for the opportunities they will provide, and for the challenges they will present.

Our conference programme will analyse the key areas shaping the digital industry today including:

The changing face of media and dissemination of news
Advertising and consumer behaviour
The future of news brands in the changed media landscape
How best to protect intellectual property
Social media and business opportunities

Confirmed Speakers Include:

Sir Martin Sorrell, Chief Executive, WPP
Adam Bird, Director, McKinsey & Co
Warren Buckley, Managing Director, Customer Service and Service Operations, BT Retail
Nick Burcher, Global Head of Social Media and Digital Innovation, ZenithOptimedia Worldwide
Harry Davies, Head of Solutions Strategy UK, Google
Jean-Christophe Demarta, Vice President, Advertising, The New York Times Global
Tom Dunn, Digital Strategy Director, Maxus
David Elms, Head of Media, KPMG
Chris Hamilton, Social Media Editor, BBC News
Henry Harrison, Technical Director, BAE Systems Detica
Chris Jeffrey, Partner, Intellectual Property, Taylor Wessing
Fiona Noble, Vice Chairman, Weber Shandwick
Renate Nyborg, Digital Director & Head of Mobile, Edelman UK
Jonathan Pierce, Director, Social Media Communications, American Airlines
Tom Standage, Digital Editor, The Economist

Our Annual Business Conference has become established as one of the highlights of our Business events calendar each year. This year’s conference will again feature top business leaders and influential opinion-formers, able to provide delegates with a programme of high-level analysis of the relevant issues.

We do hope that you will join us and our expected audience of senior executives both to gain valuable business insights and to take advantage of the valuable networking opportunities our event will provide.

For full details of the programme and confirmed speakers, please visit our conference website at www.digital.babinc.org

Date	Wednesday April 25th 2012
Time	8:30am - 4:15pm
Location	Bloomberg City Gate House 39-45 Finsbury Square London, EC2A 1PQ, UK
Nearest Tube	Moorgate/Liverpool Street
Attendance Fees	Transatlantic Council Level Members: 1 Complimentary Place BAB Member Rate: £80.00 +VAT Non-Member Rate: £130.00 +VAT To register for the conference, please click here For further information or general enquiries, please contact the events team at ukevents@babinc.org or call us on 020 7290 9888.